Premier CX welcomes new Director of Business Development to drive WhatsApp proposition
Premier CX is excited to announce the newest addition to our leadership team: Gareth Bray, who joins us as the Director of Business Development. With a distinguished background in digital communication strategies and customer engagement solutions, Gareth brings a wealth of experience, including leading the EMEA Partnership team for the WhatsApp Business Platform at Meta.
Gareth has worked with blue chip brands to turn their business messaging and conversational commerce into reality and brings a fresh perspective to Premier CX. His arrival marks a pivotal moment in our company’s journey, spearheading the development of an exciting new WhatsApp proposition to further enhance our CX services.
Innovating communication with WhatsApp
As the Director of Business Development, Gareth Bray will be instrumental in expanding Premier CX's capabilities within the fast-evolving realm of digital communication. His primary focus will be on creating a robust WhatsApp proposition designed to provide businesses with cutting-edge tools to engage customers more effectively. This initiative will enable us to support this versatile and dynamic communication channel and complement our existing suite of CX solutions.
Gareth’s vision and expertise
Gareth joins Premier CX with a proven track record of driving business growth through innovative communication technologies. He has been successful in changing customer interactions across Europe, Middle East and Africa in multiple verticals such as banking, travel & leisure, retail, e-commerce, CPG, beauty and more. Impacts that included increasing revenue and sales as well as increasing contact centre efficiency whilst simultaneously enhancing CSAT scores.
His expertise in developing and implementing advanced customer engagement strategies is perfectly aligned with Premier CX's commitment to delivering outstanding customer experiences. His leadership is expected to accelerate our mission to provide clients with exceptional solutions that meet evolving demands.
CEO's statement
Premier CX CEO, Anthony Buxton, expressed his enthusiasm for Gareth’s appointment, stating:
"We are absolutely delighted to welcome Gareth Bray to the Premier CX family. His extensive experience and visionary approach to digital communication will be invaluable as we continue to evolve our offerings. Gareth's focus on developing an advanced WhatsApp proposition represents a significant milestone in our strategic growth plan. It positions us at the forefront of customer engagement services and ensures we deliver innovative, effective, and flexible communication solutions to our clients. We are confident that Gareth’s leadership will propel Premier CX to new heights and drive our company’s success forward."
For more information about Premier CX and our new WhatsApp proposition, please get in touch.
Written by:
The Premier CX Team
