For professionals working in the customer service sector, the transformative potential of video for enhancing CX is well recognised.
Videos facilitate customer autonomy through self-service, provide agents with immediate access to concise reference materials that reduce handling time and elevate first-call resolution rates, and deliver information in a format that is inherently accessible, visually engaging and cognitively efficient.
In the broader context of everyday problem-solving, the widespread increase in popularity on instructional or "how-to" videos reflects this medium’s unique value proposition. Video’s pause-able, rewindable and repeatable nature allows viewers to engage at their own pace - eliminating the need for time-consuming interactions with customer service representatives.
With all this in mind, a common consideration arises for contact centre organisations with internal marketing capabilities:
"Should we undertake video production in-house, or would the expertise of an external specialist produce better results?"
At Premier CX, we argue the latter.
Engaging with a dedicated partner like us is not only more seamless, it is demonstrably more cost-effective, operationally efficient and strategically scalable than attempting to replicate high-quality video outcomes internally. Here's why...
Our process begins with a deep understanding of your business objectives, allowing us to align your video strategy with measurable outcomes.
Our in-house team excels at turning abstract ideas into purposeful, results-oriented video content. Every script, visual and narrative element is carefully designed to serve your strategic goals and influence core KPIs.
Having delivered this service across countless projects, we bring the clarity of experience - bypassing trial-and-error to deliver immediate impact. For internal teams unfamiliar with video, this journey can be more complex than expected.
While marketing teams may excel across email, SEO or social channels, video production requires a distinct set of skills, tools, and creative discipline.
Watch the video below to find out more about our Video Managed Service.
With over three decades in customer experience, we've supported renowned brands such as Thomas Cook, DHL, Center Parcs and The AA in producing experiences that resonate while adhering faithfully to their brand identities and values.
We understand how to craft a message that reflects your brand’s voice, distil complex information into accessible formats and ensure every moment on screen reinforces your identity.
We know what to say, what to streamline and how to communicate with impact - without diluting the core of who you are.
Don't just take our word for it though, view more of our project here.
In addition, you’ll be paired with a dedicated Creative Director who integrates seamlessly with your brand, marketing or service team. This allows you to focus on strategy, while we manage the technical and creative execution.
Our Managed Video Service includes access to a powerful hosting and analytics platform, enabling your content to be embedded wherever it's needed - across your website, portals or digital interfaces.
All performance metrics are unified in one place, giving you immediate visibility into play rates, engagement levels and drop-off trends.
Our analytics specialists work with you to interpret these insights and offer data-driven recommendations for continuous optimisation.
In addition, we keep you informed on emerging industry standards and best practices, ensuring your video strategy stays ahead of the curve.
With everything under one roof, we’re able to deliver best-in-class quality content. We offer a complete, unified, end-to-end service including production experts, voice-over professionals and a purpose-built recording studio - providing a level of quality and efficiency that is difficult (if not impossible) to replicate internally.
By consolidating talent and infrastructure, we’re able to deliver premium content at a cost that’s both competitive and sustainable, especially when weighed against the internal time, resources and learning curve required to match it.
Your internal team may be highly skilled in social media, email marketing, and SEO but video is a unique craft.
That’s why leading organisations turn to Premier CX. We simplify the process, elevate the content and deliver clear return on investment.
Ready to bring your video strategy to life? Let’s talk.